10+ Best Email Marketing Software to Boost Leads in 2020

Are you working hard on your website and still not getting visitors?

It would help if you gave email marketing a try. Email marketing is proven to be one of the best ways to promote your website since its launch in 1990.

In fact, according to statistics, email marketing accrues $42 in return for every $1 you spend.

Email marketing also lets you send commercial messages through email to those who care, which helps you generate more leads.

Additionally, you can send advertisements, solicit sales, request for donations, newsletters, etc. to your customers.

However, the entire process can be a bit overwhelming!

The good news is that there are tons of automated email marketing tools out there assist you and make the process seamless.

To help you out, I reviewed 11 best email marketing software.

Best Email Marketing Software.

Choose any one of the best email marketing software from the list below:

1. Constant Contact.

Constant Contact is an email marketing tool that lets you send surveys, polls, donations, sign up forms, events, etc. via emails.

Its drag-and-drop editor lets you customize or even design emails that are compatible with all types of devices.

Plus, Email marketing automation helps you:

• Send welcome and triggered emails
• Segment your contacts
• Send follow-up emails
• Build your email list

Moreover, you can track your results in real-time to improve your mistakes and provide a better customer experience. The real-time email tracking tools help you monitor aspects like open-rate, with whom they shared your email, etc.

Constant Contact also integrates with tools like Excel, Outlook, Salesforce to help you create and manage your email list. Not only this, but you can also add people to the list directly from your contacts, social media, website, and more.

Plus, you can start Facebook and Instagram ad campaigns to gain more visitors. Also, view your campaign performance with in-depth statistics and graphs.

Key Features:

• Send unlimited emails
• In-built logo maker
• Free SSL Certificate
• List segmentation
• Get online donations with Constant Contact
• Conduct Surveys to get feedback from your customers to improve your service
• Design and customize email templates
• Track your Instagram and Facebook ad campaigns

Pricing:

• Email: $20/mo
• Email Plus: $45/mo

2. GetResponse.

GetResponse is an email marketing tool that helps you boost sales and increase traffic via email marketing and autoresponders. You can even create and promote your ecommerce website or directly sell your products via email marketing.

Plus, it provides pre-designed email templates, design tools, and a drag-and-drop editor to create and send the right type of emails.

Here are some of the email types you can send:

• Newsletters
• Autoresponders to send automated follow-up emails
• Trigger emails (after purchases, abandoned carts, website visits, etc.)
• Blog digests
• Segment-specific targeted emails
• And more

Moreover, it curates subscriber information (at signup, purchase, or throughout the subscription lifecycle) to create personalized emails.

It provides integration with your PayPal, Stripe, or PayU accounts to sell products directly from your landing page. It also integrates with analytical tools like Google Analytics to analyze your email marketing stats.

Key Features:

• Choose from 220 customizable email templates and 5,000 licensed images from Shutterstock
• Run ad campaigns on Facebook and Instagram
• Send up to unlimited emails
• Create Newsletters
• Visual email editor
• Inbox preview

Pricing:

GetResponse helps you choose your plans according to the contact list size.

• Basic: $15/mo
• Plus: $49/mo
• Professional: $99/mo

It also provides a 30-days free trial without any credit card details. You can also cancel your free trial any time you want.

3. Sendinblue.

Sendinblue is an all-in-one marketing platform that helps you promote your brand with pre-designed email templates.

One of the main factors that affect email marketing’s performance is the design of the email. Sendinblue helps you create proffesional looking emails with the help of 100s of email templates. You can even customize them using a drag-and-drop editor to suit your needs.

If you have something else in mind, simply build your own template from the scratch.

Plus, there’s no limit for contacts – you can send to as many contacts as you want.

It also lets you segment your email list. Segmenting your contact list into smaller groups of contacts with similar characteristics lets you tailor email content. 

What’s more, Sendinblue A/B tests your emails to ensure that they get clicked by your target audience.

Plus, it makes sure that you are sending the email at the right time.

Sending emails at the right time increases your subscribers’ chances of opening the emails. If you send emails at the wrong time, they might trash your email right away. Thus, their AI-based algorithms send emails to your subscribers after analyzing their daily schedule.

Key Features:

• Mobile-friendly email designs, landing pages, and Signup forms
• No daily sending limit
• Send time optimization
• SMS marketing
• Email list segmentation
• CRM integration
• Facebook ads
• Chat support
• In-depth analytics reports with real-time stats, open and click-through rates, etc.
• Extensive integration with third-party plugins
• A/B Testing: A/B test email subject lines and content to optimize email campaigns.

Pricing:

Sendinblue provides four pricing plans:

• Free: $0/mo (Up to 300 emails per day)
• Lite: $25/mo (Up to 100,000 emails)
• Premium: $65/mo (Up to 1,000,000 emails)
• Enterprise: Quote-Based (Custom volume of emails)

4. Moosend.

Moosend is a London-based, all-in-one email marketing platform. They help you manage your mailing list, create and send your newsletters. Plus, you can track your results and statistics to make better decisions.

What’s more, you get a drag-and-drop editor to create designs without any technical know-how. It also comes with over 70+ free email newsletter templates. You can customize and design them precisely the way you want.

Not only this, but they also provide separate mobile editors so that your landing page gets optimized for mobile phones.

Here, the advanced personalization also comes in handy! It helps you send automated personalized emails based on your customers’ past behavior (like cart abandonment emails).

Then there’s the segmentation feature. They make numerous combinations based on your customers’ behavior to filter your subscribers accordingly.

Moreover, get data analytics reports by tracking key metrics like the open rate, click, social shares, and unsubscribes. This helps you build effective strategies and maximize engagement.

Moosend also provides extensive customer support via live chat, webinars, and video tutorials.

Key Features:

• Sign up and subscription forms
• Popup forms
• A/B Testing
• Spam analysis
• Real-time analytics and reporting
• 100+ integrations
• Top-class customer support over Email, Chat, and phone
• API Access (Application Programming Interface)
• Get priority support in the enterprise plan
• SMTP Server (Simple Mail Transfer Protocol)

Pricing:

Moosend helps you choose your plans according to the contact list size.

Here are the prices for an email list of up to 1000 subscribers:

• Free: $0/mo
• Pro: $8/mo
• Enterprise: Custom Plan

5. HubSpot.

Hubspot is an all-in-one email marketing platform that lets you create, personalize, and optimize your email newsletters.

One of its key features includes robust analytics and tracking. HubSpot tracks and gives an insight into your entire customers’ journey. The analytical tools also help you discern which marketing effort or channel is working the best.

Moreover, the drag-and-drop editor and highly customizable pre-designed templates let you create emails quickly.

You can also run A/B tests to improve clickthroughs and open-rates. This will ensure that your emails get delivered to the subscriber at the optimal time – increasing your conversion rates.

Key Features:

• List Segmentation
• Live Chat
• Design CTA (call-to-action) buttons to increase open-rates & click-through rates
• Forms – Email form helps you to collect information from your subscribers.
• Create impressive landing pages
• Team email
• SEO Optimization and recommendation
• Standard SSL Certificate
• Connect up to 300 accounts
• A/B Testing
• Messenger Integration

Pricing:

• Free: $0/mo
• Starter: $40/mo
• Professional: $800/mo
• Enterprise: $3200/mo

They also provide a special plan for beginners that comes with all the essential features and helps to grow your site. It’s called the Starter Growth Suite and costs $50/mo.

6. ConvertKit.

ConvertKit is one of the best email marketing software that provides full-featured email marketing services. They help you save your time so that you have to spend less time on marketing and more on creating.

For starters, you get pre-designed email templates and customizable landing pages to share your ideas.

They also help you create a sales page and add a ‘buy now’ button to your site. These features help you deliver your products and automate your sales process.

ConvertKit also lets you embed special discounts or offers with your emails to get more permanent readers. For instance, you can provide your viewers with free ebooks in exchange for their email address.

Other than this, they help you migrate to their platform for free. This is a helpful feature if you are facing any problem with your current email marketing service.

Additionally, ConvertKit conducts free live training workshops to help you become a successful creator and build an audience of engaged fans. Not only this, but you also get access to live workshops, on-Demand workshops, and technical tutorials.

Key Features:

• 70+ Apps and services Integration
• API Support
• Email and Live chat support
• Free Migration
• Run Facebook, Google, and Instagram adds
• Unlimited Traffic
• Unlimited landing pages and forms
• Free Courses
• Automated funnels and email sequence

Pricing:

They help you choose your plans according to the contact list size.

The plans are as follows:

• Free: $0/mo
• Complete: $29/mo

ConvertKit also provides a 14-days free trial (No credit card required. Cancel any time).

7. ActiveCampaign.

ActiveCampaign is a cloud-based software platform for small and medium-sized businesses. You get built-in tools for email marketing, sales, and CRM – under a single dashboard.

As for email marketing, it lets you send personalized emails and newsletters targeted to each contact’s interest.

For example, you can schedule automated emails to be sent at a specific date and time – mostly on holidays, special events, birthdays, etc. This increases the chances of your subscriber opening the email.

ActiveCampaign also automates the whole process of Segmentation, Contact Management, Email Marketing.

The email autoresponder is another useful function. It helps you save a lot of time by sending out pre-scheduled welcome emails and newsletters.

For beginners, they also provide one-on-one training sessions and extensive support. Moreover, you get access to their library for tutorial videos and help guides.

Key Features:

• Send Newsletters
• Create Landing Pages
• Built-in CRM
• Drag and Drop email designer
• Free Email Templates
• Auto Responder
• Unlimited Sending
• Send SMS
• Live chat and email-based support
• One on one training sessions
• Subscription forms
• Unlimited users

Pricing:

• Lite: $9/mo
• Plus: $49/mo
• Professional: $129/mo
• Enterprise: $229/mo

You can choose your plans according to the contact list size.

8. MailChimp.

Unless you’ve been living under a rock, you’d know about MailChimp.

MailChimp is a popular all-in-one email marketing platform that helps you engage your clients and run attractive email campaigns.

It also provides highly-customisable editors to create sign-up forms, pop-ups, newsletters, landing pages, and more. You just have to drag and drop the eliments in the editor to create forms precisely the way you envisioned.

Here’s a pop-up email opt-in form that I created with MailChimp’s free plan – within a couple of minutes. Literally!

Another plus is that it doesn’t require any coding. Also, you can translate your forms into over 50 languages.

Additionally, it lets you send surveys via emails so you can know what your audience thinks of your website or services. Once you get the survey results, you can improve your blog content, website design, services, etc.

What’s more, MailChimp comes with a mobile app. Thus, you can reply to your customers or manage your email marketing anytime, anywhere from your mobile phone.

The easy-to-use mobile app is available on both Android and iOS.

Key Features:

• Unlimited Audience
• 200,000+ contacts
• Automatic Segmentation
• MailChimp mobile app helps you create an engaging marketing campaign for your mobile phone.
• Send surveys
• Basic templates
• Free MailChimp Domain
• Run Facebook and Instagram ads
• Create landing pages and popup forms
• A/B Testing
• Your emails are delivered by time zone
• Integration with over 200+ apps
• 24/7 Email and Chat support along with phone support

Pricing:

• Free: $0/mo
• Essentials: $10.40/mo
• Standard: $15.53/mo
• Premium: $310.50/mo

They also help you choose your plans according to the contact list size, starting from $15.53/mo.

9. Pabbly.

Pabbly is a digital marketing software primarily used by SaaS companies, subscription service providers, software sellers, etc.

Some of Pabbly’s most prominent clients include Manipal Schools, Pearson, and more.

You can quickly design emails with an in-built email builder that provides drag and drop functionality. You also get ready-made templates that you can customize in the editor.

Once you start to run your campaigns, further track metrics like emails’ open-rate and clicks-rate using the in-built stats trackers. These tools provide detailed stats that help you make better decisions and generate more leads.

What’s more, it integrates with more than 300 applications, including YouTube, HubSpot, WordPress, Telegram, Zoom, and more.

Key Features:

• Inbuilt SMTP Included
• They claim to improve your open rate by 2x. You can send automated follow-up emails to non-opens.
• Easily add a subscription form to your website.
• Inbuilt email templates
• Google Analytics Integration
• Autoresponder (Automatically sends a welcome email when a new subscriber joins your email list).
• Import Emails
• List management

Pricing:

Pabbly claims that they help you save up to 70% on your email marketing bill.

This table compares the annual email marketing expenses of some of the top email marketing services with Pabbly.

Besides, they have 4 pricing plans:

• Free: $0/mo
• Rookie: $29/mo
• Pro: $49/mo
• Advance: $99/mo

You can choose any plan according to your subscribers count.

10. Omnisend.

Omnisend helps you generate more leads by sending personalized emails to the right person at the right time.

Its unique selling point is that it helps you with SMS marketing along with running email campaigns.

Omnisend also segments your customers based on their shopping behavior. This feature helps you send emails only to those who care. The good is that you can achieve 62% higher conversation rate with such segmented campaigns (or so they claim).

Furthermore, it provides integration with hundreds of third-party apps. They provide a special library – where you can find any app according to your need.

Not only this, but they also provide free migration support. In fact, they can help you migrate your email marketing service from your existing service provider to Omnisend in just 30 minutes.

Key Features:

• SMS Support in all the plans except the free plan.
• Messenger Integration
• Email and SMS automation
• A/B Split Testing
• Segmentation
• Landing page builder
• Omnisend branding is optional in all the plans except in the free plan.
• Signup boxes
• Discount coupon code generator
• Customizable Email Templates
• Gift box and scratch card
• Get customer feedback
• Campaign Reports
• 24/7 Email and chat support
• 14-day free trial
• Priority support in Pro and Enterprise version

Pricing:

They provide 4 plans starting:

• Free: $0/mo
• Standard: $16/mo
• Pro: $99/mo
• Enterprise: Quote-Based

You also get a 14-days free trial (No credit card required).

11. Rejoiner.

Rejoiner is an email marketing software that helps you improve your conversion rate and reduce cart abandonment rate.

It provides centralized customer data – which combines your customers’ browsing behavior, purchase history, marketing interactions, in-store, and other statistics. You can run a much more personalized email campaign once armed with such valuable data metrics.

Helping you deliver emails at the best time is another plus point. This helps you reach your customers’ inbox precisely when they’re most likely to read their mails – thereby generating more leads.

Built-in triggers also help you deliver emails to customers at the opportune moments.

Additionally, Rejoiner helps you send emails regarding price drop, post-purchase, cart abandonment, browse abandonment, and birthday sends.

What’s more, it segments your email list based on these following factors:

• Browsing Behavior
• Purchase History
• Email Engagement
• Tags
• Recent and Frequency
• And many more

Segmentation sure is a complicated process; made simple by Rejoiner. They automatically score each customer based on their purchasing and email engagement behavior.

Just like most tools on this list, Rejoiner also provides customizable email templates and a drag-and-drop editor. Moreover, the email templates are mobile-friendly and are designed in a way that makes them compatible with all types of devices.

Key Features:

• A/B Control Group Testing
• Channel Integration
• Drag and drop email builder
• Visual journey builder
• Email Analytics
• Integration with over 10 eCommerce platforms
• Site analytics
• Behavior tracking

Pricing:

Their plan starts from $95/mo and goes up to $1695/mo.

Best Email Marketing Software : Wrapping-Up.

So, these were some of the best email marketing software out there.

Good email marketing can do wonders for your overall promotion and marketing strategy.

But it can be challenging to keep up with all the tasks required to run a successful campaign, including lead generation, segmentation, creating attractive newsletters, etc.

And this is where these email marketing software come into play!

Choose any one of the email marketing tools listed after analyzing all their pros, key features, and pricing. And then finally, start promoting your brand today!

So, which one of these best email marketing software are you planning to take? Let me know in the comment section below!

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