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5 Content Marketing Strategies to Increase Blog Traffic
You already know how important blogging is for your content marketing strategy.
That’s the reason why you are probably putting so many efforts for your company blog.
And this statement is backed by credible data.
Take a look at this statistic below:
The higher traffic your blog has, the better your online visibility will be. And having online visibility means you can generate more leads and close more sales deals.
All in all, having great blog traffic can do wonders for your business.
However, growing your blog’s traffic is no walk in the park. If you think that writing blobs of text and posting it on your website is enough, then think again.
If you want to get more traffic on your blog and see more interaction from your target audience, then I’d suggest reading this blog post carefully.
I will give you some great, not to say easy tips to grow your blog’s traffic using content marketing.
Let’s get started!
1. Build a fan base by engaging with your readers
Who are you, Christian Bale?
Why would anyone be your fan?
I am sure you are thinking along the same lines. Don’t worry — it’s natural to be skeptical.
But let me tell you one thing: you can actually build a fan base based on your blog posts and by engaging your readers.
Take Elon Musk, for instance. Musk is a multi-billionaire, helms one of the biggest companies in the world, but he still engages with his audience on his social media account.
Take a look for yourself:
There are so many billionaires in the world, but no one seems to be accessible than Elon Musk, which is why Musk has an army of fanboys behind him.
Again, you’d think that Musk is a billionaire — but how would you, a mere mortal, build a fanbase and for your blog at that.
This time, let’s take an example of someone in our own vertical.
I am sure you know about the marketing guru, Neil Patel. He is probably one of the biggest marketing professionals today, and his blog gets huge traffic. Naturally, he also started from
To build a loyal audience-base, he always makes sure to reply to all the comments he gets on his blog posts. And not just generic “Thank Yous,” either, he reads their comments and provides answers to their queries as well.
As a result, the audience continually comes back and even post comments because they know that the author is genuinely interested in his audience.
Engagement is the key, whether you want to build a loyal audience base for your blog post or for your business.
2. Add emotional keywords in your blog heading.
One of the best ways to generate blog traffic is by reeling in your audience using attractive headings.
If your blog headings fail to catch the attention of your audience, then they are unlikely to take the time to further read your blog.
The best way to create attractive headlines is by incorporating emotional keywords. Doing so will grab eyeballs for your content. Moreover, people will not only be compelled to read it but also share your content on social media platforms.
Say, for instance, if you were trying to start a travel blog, you would probably search for keywords like:
“How to make money using a travel blog”
“easiest ways to start a travel blog”
“start a travel blog using simple steps”
So, if you find any blog posts that have incorporated these key phrases in their heading, you are likely to respond positively. It’s like finding something that you exactly desired for.
These emotional keywords generate a feeling of immediacy and compel your target audience to click on the heading right away. All in all, these headings give the audience a nudge to take action.
3. Utilize quality Inbound links
Inbound links are the most valuable links — and the most difficult links to get.
However, inbound links are extremely important if you want to scale up your blog.
They are important because it means that someone visited your blog post and liked it so much that they linked it to their own blog. When this action is repeated over and over again by websites all across the internet, you will automatically start to get massive referral traffic.
But the question is, how would you get those quality inbound links?
Well, for starters, you have to write an in-depth and actionable content, something that is valuable to your target audience.
But that isn’t nearly enough.
One effective way to get inbound links is by leveraging outbound links. It’s quite simple actually: if you want other people to link your article, you have to link other people’s articles as well. This will make them more inclined to return the favor and provide you with an inbound link.
Another easy way to get quality inbound links is by guest blogging (we will talk about this in detail in the next point).
Moreover, don’t shy away from building connections with influencers in your domain.
There are some influencers that are so popular in their field of work that you can’t seem to escape
They have a loyal fanbase that actually takes their words seriously.
But are all these influencers worth the hype?
Well, if statistics are anything to go by, people genuinely take these influencers seriously.
According to a survey, 22% of 18-34 year-olds made a large purchase after seeing an online influencer endorsing the item.
This is a hefty number.
So, if you are not leveraging influencer marketing to generate valuable inbound links, then start today.
Try to build connections with such influences and popular bloggers and request them to provide you with inbound links. Or you can ask them to review your product. Possibilities are aplenty, and you just need to get started and start leveraging them to their potential best.
4. Guest post extensively
Guest posting is another great way of building quality inbound links and eventually grow your blog’s traffic.
And guest blogging is not a new, unused method.
It is a proven method that has shown substantial results in the past as well.
For instance, Gregory Ciotti of HelpScout leveraged guest blogging and built a whopping list of 36,733 email subscribers.
HelpScout was an unknown entity before Gregory switched to the route of guest posting.
But before you embark on guest posting, just make sure that you don’t write promotional articles. Avoid talking about your product and how great it is — only focus on writing valuable content that offers useful takeaway points to your target audience.
5. Optimize Your Mobile Site
Sometimes companies and website owners tend to overlook this content marketing strategy, but mobile visitors account for the maximum volume of traffic for your blog.
Don’t let me dictate you into believing this, have a look at this statistic.
According to Statista, in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones alone.
This makes it apparent that you can’t afford to ignore your mobile visitors.
If your website is not optimized for mobile usability, your target audience is going to take one look at it and exit without giving it a second glance.
To alleviate this problem, make sure that your mobile site is easily navigable and has a responsive design.
Remember, if you fail to optimize your mobile site, then you are losing out on a lot of blog traffic.
Wrap Up
These proven content marketing tips for small and medium-sized businesses will surely help you grow your blog’s traffic. But don’t forget that consistency is the key here.
I won’t give you false consolations and promise overnight results — you have to be patient and continue working with persistence. Stick to these tips, and you will eventually witness solid results, including massive blog traffic, increased conversion rate, more email subscribers, and so forth.
To remain consistent, build a blogging plan beforehand. Create an editorial calendar to remain consistent and ensure that you don’t miss out on your blog posting deadline.
Which content marketing tips and tricks are you using to grow your blog’s traffic? Let us know in the comment section below!
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